Cultural Assessment
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Cultural Assessment

Going global? Ensure your slogan, key message, product name or website represents your brand’s voice in the local market.

In order to tailor your marketing content to speak to a global audience, the onDemand Cultural Assessment service will give you our expert advice on your product name, slogan, or website to ensure it will properly service the local, cultural or demographic customers’ needs in the new market. Your international success depends on how well your brand or product is perceived by local customers. Leaders in the industry know exactly how to cope when entering into new geographies. Learn from the best and rely on us to achieve success on a local level. onDemand Cultural Assessment is designed to help you reflect your specific voice in different countries and enable your customers to experience the full potential of your products and services. Our in-country reviewers will penetrate the local market quickly, perform rigorous research, and within days, you will get a clear response. Leaders produce locally but manage globally – use Cultural Assessment to do it efficiently.


Does your project require research of the local culture? Do you own a business and would like to adapt your project into an individual or regional market? Would you like to evaluate whether colors, symbols, numbers are appropriate or names and terms have any negative or positive connotations while launching your product or website on different countries? Would you like to sell your product all over the world with a local touch? All is possible. Choose Lionbridge and we will meet your need when going 'glocal'. CONTACT US TODAY!

Cultural Assessment is easy to use - simply upload the filled in TEMPLATE, choose your source and target languages, get an instant quote and place your order in minutes.

You may also easily incorporate your request with our TRANSCREATION service to ensure your product description is creatively translated and adapted to resonate in the target market.

Explore the tabs below to see language options, accepted file types and more information about this service. Click the Chat Now button if you need help or have any questions.

per market
starting at 3 day turnaround

Our Clients

Frequently Asked Questions

What is Lionbridge onDemand?

Lionbridge onDemand is a secure online portal that provides professional translation services at the click of a button. onDemand features an easy-to-use interface, expedited turnaround times, low prices, enterprise quality and instant quotes. Order in minutes using a credit card.

Are onDemand translations suitable for business & other professional use cases?

We provide enterprise level quality to Fortune 500 clients via onDemand every day. You will not find a better translation quality-level anywhere online.

Are the projects machine translated or handled by native speakers?

onDemand translations are performed by native speakers.

Can clients request a translation sample to ensure the quality meets their standards?

onDemand does not provide translation samples. You can confidently rely on us to meet your translation quality needs as we are the largest translation services provider in the world. We provide enterprise level quality to Fortune 500 clients via onDemand every day. You will not find a better translation quality-level anywhere online.

Can I cancel a submitted project?

onDemand is based on a highly automated system to get your translation requests to our translators as fast as possible, and in return, back to you with fastest turnaround times. Therefore, it is not possible to cancel any submitted projects. Before submitting, please review your order carefully.

Can I make changes to an order I already submitted?

You cannot make changes to an order already submitted. All submitted jobs are processed and charged in real time and work begins almost immediately. Resubmit the portion of your order that was changed into a new order or click Chat Now if you need assistance.

Can I pay with a PO?

The retail site accepts only credit cards and will not accept a PO.

Can I upload a zip file?

Lionbridge onDemand supports zip files via our manual quote option. Please fill out the Manual Quote form and submit your zip files in this manner.

Can the size of my order or source and target language choices affect the turnaround time?

Yes, the turnaround time for your order is dependent on the size of the job as well as the source and target langues you choose. To instantly get a turnaround time and quote for your specific needs, simply click the Buy Now button and follow the instructions to upload your files.

Do I need to create an account to place an order?

Yes, you need to create an account to place an order but you can receive an instant quote without creating an account.

Do I need to create an account to receive a quote?

It is not required that you create an onDemand account to receive a quote. You will get an instant quote at step 3 of our ordering process. You will need to create an account to submit an order in step 4 of the process. If you create an account, you can save a quote and come back later to submit the order.

Do my files need to be in a specific file format?

Yes. We require the files in CSV format using specific column header titles.

Do you issue a receipt?

Yes, you will receive an order confirmation email after your order is submitted. This confirmation email also acts as a receipt of purchase.

Do you issue invoices?

Invoices are by default not issued for services ordered via onDemand. If receiving an invoice is essential for your purchase, please click the "Chat Now" button to get in touch with our staff. We'll see how we can find a solution for you.

What is the process of being alerted when my project is completed?

You will receive an email confirmation when your order is placed and another email when the translations are complete to the email address provided when your account was created.

What is the processing fee?

There is a flat 3% processing fee on all orders.

Does a minimum charge apply?

Yes. A minimum charge of $50 per language per project does apply.

How do you accurately quote projects after a file is uploaded?

We use software that automatically counts & parses uploaded files. Our software is calibrated against industry standard counting mechanisms and our results have been tested rigorously for accuracy.

What if the translators working on my project have questions for me?

Your onDemand Representative or a Lionbridge Project Manager will reach out to you via the email address you provided in your account to clarify questions from translators and the linguistic team.

What languages are supported on the site?

You can see supported source and target languages in languages tab above.

What other companies are using onDemand?

onDemand is used by a large variety of clients from Fortune 500 companies to small businesses. We are proud to serve the following brands; Microsoft, Expedia, HP, Adobe, Canon, Cisco,, Disney, Hilton Worldwide, Whirlpool and many, many more.

Where should I reach out to for support, questions, more information, etc?

If you wish to contact us for support, please submit a support ticket. Please use this option for any kind of query, be it for general questions, specific project-related questions, problems or constructive feedback. Our dedicated team will get back to you as soon as possible.

Will I receive a refund if I cancel an order?

Money will not be returned for any cancelled orders.